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Privacy Policy

Like you, we value our personal privacy and don't want to be bombarded with spam and junk mail about news and products we're simply not interested in.
That's why The Essential Housewares Company Limited operates a strict privacy policy which enables our customers to opt-in to receive information from us and to select the way they receive this information – whether it be by email, sms, post or phone.
When completing any forms on our website, you consent to the collection and use of your information by The Essential Housewares Company Limited and its associated brands, under the terms of this privacy policy. Our privacy policy operates in accordance with the Data Protection Act 1998 and any future changes to our privacy policy will appear on this page.

What information do we collect and how do we use it?

In order to process and fulfil your order we need to know: your name, address, contact telephone number, email address and the delivery address if different.
This information may be shared with our approved transport suppliers in order to deliver your order, but your data is never shared with bodies outside of the European Economic Area.
If you have agreed to receive promotional material from us, then this information will not be transferred to third parties.

How do we protect customer information?

When you make a purchase, we use a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, as required by the UK Data Protection Legislation, we follow strict security procedures in the storage and disclosure of information, which you have given us.

Use of cookies

Cookies are small pieces of text information sent to your browser when visiting a website. We use cookies to store information about your visit and enhance the functionality of your visit, no personal information or information that could be used to identify individuals is held in these cookies.

Disclosing information to THIRD parties?

We do not sell, trade or rent your personal information to companies other than those owned by The Essential Housewares Company Limited.


Occasionally we may contact you with the opportunity to enter competitions. Competition entry is voluntary, and you are under no obligation to take up an invitation to enter. If you choose to enter a competition, we will treat the information you provide with the same high standard of care as all other customer information, and use the information provided strictly within the entry terms of the competition and this Privacy Statement.

Email to a Friend

From time to time we may operate an 'Email a friend' service. This is a referral service, designed to make it easy for customers to recommend our site and related websites or offers to a friend. When we contact the friend, we always advise them of the name and email address of the friend who made the original referral. We will not use your friend's details for any other purpose unless they themselves opt-in to receive communications from us.

Personal Data

To ensure we provide you with the best possible service it is important we keep the data we hold on you up-to-date. You may change any of the basic information we keep about you at any time by sending us an email to
If you wish to take up your right to see the personal data we hold on you please put your request in writing to the Privacy Officer at the address below. You should include a reply address with your request, together with a cheque to the value of £10 payable to The Activity Superstore Limited.

Data User

Registered office: The Essential Housewares Company Limited, 97 Granard Business Centre, Bunns Lane, Mill Hill, London NW7 2DQ 
Registered in England No: 2801057.
VAT Registration No: 686 440 60.